By identifying behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com--the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it.
Once you know the behaviors and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how.
